Alex
Hastings
I help people and organisations work with AI — and actually change how they work, not just get trained on it.
The part everyone sees.
I work in learning and enablement — the craft of helping people and teams genuinely change how they work, especially as AI reshapes it. Most "training" changes what people know; my job is to change what they do, in the real flow of their week.
I've done that across a few worlds — a school of my own in Brazil, learning for a global tech operation, enablement across Europe — but the throughline never changes: I care about the moment something clicks, and making it last. Bilingual between English and Portuguese, equally at home in the UK and Brazil.
Three things I keep coming back to.
Learning architecture
Programmes designed to shift behaviour, not just deliver content — built on real capability frameworks, with a measurement spine that survives contact with a leadership team.
AI enablement
Helping people use AI with judgement — confidently, safely, and on work that actually matters. The goal isn't tool training; it's better decisions and reclaimed hours.
Building the thing
I don't just specify — I make. Prototypes, interactive experiences, automations, the occasional 3D-printed object. The fastest way to explain an idea is usually to build it.
The part that's mostly underwater.
The same instinct that shapes my work shows up at home as a slightly excessive habit of building systems for fun. A few of the things going on below the waterline:
Built and maintained from scratch — streaming, photo backup, automation, the lot. It mostly stays up. I learn more from keeping it running than from any course.
Parametric CAD, custom parts, and a printer that's earned its keep. Designing for the real constraints of a machine keeps me honest about how ideas meet reality.
If I do something twice, I try to automate the third time. Most of it is unglamorous plumbing — which is exactly why it's satisfying when it works.
Always adding to the craft — recent certifications spanning AI for business and the rhetoric of persuasive communication, with more always on the way.
The full story — the roles, the projects, the people I've worked with — lives on my LinkedIn. This page was just the person behind it.